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HOW TO BOOK

Bookings are arranged directly through your chosen therapist.

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Browse the profiles below to find further information, including website links, and individual contact and booking information.

Acupuncture
We are proud that all our acupuncturists are British Acupuncture Council (BAcC) members and Professional Standard Authority (PSA) accredited. BAcC members have a degree in acupuncture studying both traditional and medical acupuncture and are the only group of fully trained acupuncturists who can be referred to by other private or NHS healthcare professionals. The Ambry Clinic is committed to exceptionally high standards of acupuncture and treatments with us are covered by most private medical insurers. If you are not sure which acupuncturist to book with, please email The Ambry Clinic with a brief summary of the problem and we will advise which of the team is most suited to you.
 
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Kate McDougall

BSc (Hons) Lic. Ac Lic. Tuina MBAcC

Kate completed her degree in acupuncture in 2009. She co founded The Norwich Natural Fertility Partnership in 2012 and in 2013 set up Norwich's first large scale multibed clinic supported by social funding. Her areas of interest are IVF support, headaches and pain relief. 

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Contact

kate_mcdougall@protonmail.com

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Website

katemcdougall.com

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Alan Longcroft

BSc. (Hons) Lic. Ac Lic. Tui Na MSc. PGDip. MBAcC MRCHM

Alan is a Chinese Medicine therapist trained in Herbal Medicine, Acupuncture, Facial Acupuncture and Manual Therapy. Over 10 years of rich experience, he has supported people with a broad range of health concerns, particularly with complex needs. Alan offers a comprehensive service and values person-centred care, utilising various disciplines as appropriate for the needs of the individual.

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Contact

01223 865298

alan@alanlongcroft.co.uk

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Website

alanlongcroft.co.uk

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Lisa Cassidy

PG Dip, MMus, Lic. Ac, MBAcC

Five Element Acupuncturist

Lisa is a Five Element Acupuncturist who brings a thoughtful and individual approach to treatment, combining classical Taoist principles with an appreciation of the relationship between physical health and emotional wellbeing. 

 

She has particular interests in anxiety, stress, perimenopause and menopause and in supporting artists and performers. Her experience as a professional classical singer brings an additional understanding of the physical and emotional demands of performance. 

 

Lisa also practises cosmetic facial acupuncture and microneedling.

 

Lisa completed her Professional Licentiate in Five Element Acupuncture at the BAAB-accredited Acupuncture Academy.

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Contact

lisajanecassidy@gmail.com 

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Website

goldencraneacupuncture.com 

Podiatry

Podiatrists are HCPC regulated, have trained to the highest standard of podiatric medicine and are registered as members of the Royal College of Podiatry.  An appointment with our expert podiatrist will help you towards enjoying comfortable and healthy feet.

 

Podiatrists specialise in treating and preventing a wide range of foot problems, including general foot care, diabetic foot care, verruca advice, nail surgery, heel and foot pain. Many of our patients come for straightforward podiatry, but we also complete footcare for those with medically vulnerable feet, perhaps for those with diabetes or at risk of ulceration.

 

All our instruments undergo rigorous cleaning and are vacuum sterilised in sealed pouches prior to use, as demanded by our medical College and the HCPC.

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Molly Maitland

BSc (Hons), MRCPod

Molly has a decade of experience as a podiatrist in both the NHS and private practice. Services include routine maintenance, corn and callus removal, and specialised diabetic footcare. She also offers targeted treatments for fungal nails, verrucae, and ingrowing toenails, alongside permanent nail surgery under local anaesthetic to ensure long-term relief and foot health.

 

Booking email

norwichpodiatry@gmail.com

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Website

norwich-podiatry.com

Physiotherapy

Physiotherapy is an evidence-based treatment that helps restore movement, reduce pain and improve physical function. Through expert assessment, hands-on techniques, tailored exercise and rehabilitation, treatment is designed to address the underlying cause of discomfort while supporting your individual goals.

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Whether you're recovering from injury, managing a long-term condition or looking to prevent future problems, physiotherapy helps improve strength, mobility and confidence, so you can move more comfortably and get back to the activities that matter most.

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Ellie Yuen
(Yi Lam Ellie Yuen)

BSc (Hons) MCSP MPOGP MAACP iTEC Dip

Over time, as a Senior Specialist within the NHS working with complex musculoskeletal and pelvic health conditions, Ellie recognised a clear gap in pelvic health care. Many people with complex pelvic health concerns were not receiving the thorough, hands-on support they needed. 

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She supports pregnancy-related pain, postnatal recovery, C-section rehabilitation, pelvic floor dysfunction, bladder and bowel symptoms, prolapse, menopausal changes, hip and back pain, joint pain, and long-term pelvic pain, including conditions such as Endometriosis, Polycystic ovary syndrome, and Adenomyosis.

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Treatment may include hands-on therapy, joint mobilisation, dry needling, clinical massage (including pregnancy, scar, and sports massage), pelvic floor rehabilitation, and practical advice to support recovery. All care is delivered in a professional, supportive environment, examinations are offered only when appropriate and always with consent.

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Website

ellieyuenphysio.com

Counselling/Psychotherapy

Psychotherapy provides a supportive, confidential space to explore thoughts, emotions and behaviours with a trained therapist. Through evidence-based approaches tailored to your individual needs, it can help you better understand yourself, develop healthier coping strategies and navigate life's challenges with greater confidence.

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Whether you're experiencing anxiety, stress, low mood, relationship difficulties or simply seeking personal growth, psychotherapy supports emotional wellbeing and helps build resilience and self-knowledge for lasting positive change.

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James Luff

BMus (hons) MA PGDip

James trained at the Tavistock and Portman NHS Foundation Trust in London and the Norwich Centre and has over a decade of experience working one-to-one in a variety of settings in both London and Norwich.

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James' approach is grounded in person-centred and psychodynamic principles. He views therapy as a collaborative, exploratory process that helps clients understand their experiences, patterns, and past influences. His work is responsive rather than directive or diagnostic, and supports people with a wide range of emotional and relational difficulties.

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James works openly and transparently, sharing his reflections and welcoming questions.

 

Booking email

info@jamesluff.com

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Website

jamesluff.com

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Max Cohen

Lifetime Achievement Therapist Award

BA(hons) Dip Psych Couns. MBACP

Max has been practicing as a psychotherapist and counsellor for over 30 years, working with people experiencing; addictions and co-occurring disorders, trauma and PTSD, stress, anxiety, low self-esteem, codependency, relationship difficulties, as well as with partners of addicts or alcoholics.

 

Max adopts a broadly integrative style of psychodynamic and person centred models of therapy which includes elements of CBT, DBT, EMDR and EFT (tapping), mindfulness and relaxation. He likes to work in a pragmatic and collaborative way seeking to develop authenticity and transparency, emphasising emotional and social engagement.

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Clinical Supervision: Max supervises the clinical work psychiatrists, therapists and counsellors.

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Website

maxcohentherapy.com

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Therapeutic Bodywork

Therapeutic bodywork encompasses a range of different treatment approaches that take a body-focused approach to exploring the relationship between body, mind and emotions to support nervous system regulation and emotional wellbeing. The main two approaches available at The Ambry are Somatic Therapy and Tension & Trauma Releasing Exercises (TRE™). Read more about each below.

Tension & Trauma Releasing Exercises (TRE™)

A body-based approach to stress and tension regulation that utilises the natural tremor mechanism.  It combines a series of seven gentle physical movements designed to spark the body's natural tremoring reflex to reset the nervous system.

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Em Barber

Certified TRE™ Provider

Em Barber qualified as a Certified TRE™ Provider in 2021 and teaches TRE to individuals and groups in Norwich and North Norfolk.

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TRE - tension and trauma releasing exercises - works by down-regulating the nervous system, unsticking us from fight/flight/freeze survival modes that may have been vital in the past but no longer serve us well. Through this practice, we develop a better connection to our bodies, our instincts and our selves.

 

Em has many adaptations to the exercises that she can help you explore, making them accessible to all, although TRE is not recommended in pregnancy and within six months of major surgery.

 

Contact

em@embarbertre.com

 

Website

 embarbertre.com

Somatic Therapy

Somatic Movement is a body-focused therapeutic approach that explores the relationship between body, mind and emotions to support nervous system regulation and emotional wellbeing. Sessions may incorporate movement, sensory awareness, hands-on bodywork and talking therapy.

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Gaelin Little

BA(hons) MA RSME/T

Gaelin has been working as a Somatic Therapist for over 15 years. She is registered with ISMETA, holds a Diploma in Integrative Bodywork and Movement Therapy, and has completed training in Person-Centred Psychotherapy.

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Somatic Therapy is a co-creative approach that works with the relationship between the body, mind and emotions, bringing awareness to the body's experience and working with the nervous system to support inner resilience and healing.

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Alongside her therapeutic practice, Gaelin is a dance artist, performer and facilitator specialising in inclusive practice. Her artistic and therapeutic work inform each other and are rooted in compassion, curiosity, and a belief in the body's innate capacity for wisdom and transformation.

Booking email

gaelinlittle@hotmail.com

Herbal Medicine

Herbal medicine is among the oldest known forms of healing, with plant-based treatments appearing across every culture worldwide. It functions by helping the body restore and maintain its natural balance, offering lasting relief for both physical and mental health conditions. Both China and Britain have especially a deep traditions of  herbalism and each is available at the Ambry.

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Molly Maitland

BSc (Hons), MRCPod

Molly is a medical herbalist with extensive experience of working with herbs native to the British Isles and across Europe. Over the last 15 years she has found herbal medicine to be extremely effective in treating a wide range of health problems, especially those related to digestion, hormones, stress and sleep. 

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Contact

mollyherbs@gmail.com

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Alan Longcroft

BSc. (Hons) Lic. Ac Lic. Tui Na MSc. PGDip. MBAcC MRCHM

Alan is a Chinese Medicine therapist trained in Herbal Medicine, Acupuncture, Facial Acupuncture and Manual Therapy. Over 10 years of rich experience, he has supported people with a broad range of health concerns, particularly with complex needs. Alan offers a comprehensive service and values person-centred care, utilising various disciplines as appropriate for the needs of the individual.

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Contact

Telephone: 01223 865298

Email: alan@alanlongcroft.co.uk

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Website

alanlongcroft.co.uk

Massage

A range of massage treatments are available to promote health and relaxation, blending gentle, restoring techniques with targeted therapeutic care. From relieving stress, pregnancy strain, and hormonal discomfort to clearing deep physical blockages along energy meridians, each session is tailored to restore balance, ease pain, and support your overall well-being.

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Pregnancy Massage / Holistic Massage / Indian Head Massage

Nina Guthrie

Nina is an MTI-certified massage therapist (2014) who offers Holistic, Pregnancy, Postpartum, and Indian Head massage.

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  • Pregnancy & Postpartum Massage: Advanced diploma with distinction from Wellmother (2025), trained under renowned teacher Suzanne Yates under the BCMA (2024). Nina supports clients through all trimesters and recovery using tailored positioning, postural exercises, and shiatsu principles.

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  • Holistic Massage: Deeply relaxing, fully customised treatments using varied techniques to ease targeted physical issues or provide full-body tension release—improving circulation, supporting the nervous system, and reducing associated disorders.​

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  • Indian Head Massage: A relaxing, stimulating technique focused on the upper arms, shoulders, neck, head, and face to relieve stress, tension, and headaches while promoting overall well-being.

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Contact

07733 432825

ninaguthrie@yahoo.co.uk 

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Women’s Health Massage

Sarah Groves

Women’s health massage is a deeply nurturing treatment that focuses on the lower back, pelvis and abdominal areas. When navigating fertility or gynecological challenges it is common to feel disconnected from these areas or to feel as if the body is ‘not working’ as it should. This treatment offers a gentle way back into trust, connection and safety in your body.

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Contact

hello@sarahgroves.co.uk

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Website

norwichreflexologysarahgroves.co.uk

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Tui-Na

Alan Longcroft

Tui-na is the name of the remedial hands on massage taught within Traditional Chinese Medicine (TCM). Techniques range from joint mobilisations, passive stretches, trigger pointing and can include both strong and gentle pressure. These treatments are typically done through the clothing. Often combined with acupuncture, you can choose to have Tui-na just on its own. Typically used for patients presenting with pain conditions both acute and chronic.

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Contact

01223 865298

alan@alanlongcroft.co.uk

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Website

alanlongcroft.co.uk

Reflexology

Reflexology uses the feet's intricate map of the body to bring gentle, restorative attention to key areas, promoting balance, deep relaxation and overall wellbeing. Drawing on principles from traditional Chinese medicine and Western Zone Theory, modern reflexology is a soothing, non-invasive therapy that supports the body's natural ability to restore equilibrium.
 

Each foot contains thousands of nerve endings, making it highly responsive to gentle, targeted pressure. By stimulating specific reflex points, reflexology encourages healthy circulation, helps calm the nervous system and supports the body's natural processes, promoting a greater sense of ease and wellbeing.

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Sarah Groves

MAR

Sarah has been practising reflexology since 2009, offering calm, compassionate treatments that support balance, relaxation and emotional wellbeing. Her specialist interests include women’s health, fertility, pregnancy and postpartum care.  Sarah is passionate about preventative wellbeing and enjoys community projects, family life and time outdoors in Norfolk.

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Contact

hello@sarahgroves.co.uk

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Website

norwichreflexologysarahgroves.co.uk

Chiropractic

Chiropractic care focuses on the diagnosis, treatment and management of conditions affecting the muscles, joints and spine. Following a thorough assessment, treatment may include gentle spinal or joint manipulation, joint mobilisation, soft tissue therapy, stretching techniques and personalised rehabilitation exercises. Where appropriate, advice on posture, movement and lifestyle is also provided to support long-term recovery.

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Using evidence-informed hands-on techniques alongside tailored exercise and rehabilitation, chiropractic care aims to reduce pain, improve mobility, restore function and help prevent future injury, supporting comfortable, confident movement in everyday life.

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Georgina Pitcher

MChiro BSc (Hons) MMCA MTI ITEC HFR

Georgina has over 20 years of experience in complementary healthcare, practising massage since 2001 and qualifying as a McTimoney Chiropractor in 2013 after five years of study. Her background includes aromatherapy, stress management, deep tissue and sports massage, and she takes a holistic approach to wellbeing. Georgina works closely with other healthcare professionals to support the best possible outcomes for her clients. Each treatment is tailored to individual needs, whether addressing pain, injury, mobility, stress, or relaxation, and may be complemented by lifestyle, nutrition, and wellbeing advice.

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Website

​georginapitcher.co.uk

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Contact

Bookings should be arranged directly with your chosen therapist using the profile links above.

 

For general inquiries:

 

hello@theambryclinic.com

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The Ambry Clinic

6 St Gregorys Alley, Norwich NR2 1ER

© 2026 The Ambry Clinic.

All rights reserved.

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