HOW TO BOOK
Bookings are arranged directly through your chosen therapist.
Browse the profiles below to find further information, including website links, and individual contact and booking information.
Treatments & Therapists
Acupuncture
We are proud that all our acupuncturists are British Acupuncture Council (BAcC) members and Professional Standard Authority (PSA) accredited. BAcC members have a degree in acupuncture studying both traditional and medical acupuncture and are the only group of fully trained acupuncturists who can be referred to by other private or NHS healthcare professionals. The Ambry Clinic is committed to exceptionally high standards of acupuncture and treatments with us are covered by most private medical insurers. If you are not sure which acupuncturist to book with, please email The Ambry Clinic with a brief summary of the problem and we will advise which of the team is most suited to you.
Kate McDougall
BSc (Hons) Lic Ac Lic Tuina MBAcC
Kate completed her degree in acupuncture in 2009. She co founded The Norwich Natural Fertility Partnership in 2012 and in 2013 set up Norwich's first large scale multibed clinic supported by social funding. Her areas of interest are IVF support, headaches and pain relief.
Contact
kate_mcdougall@protonmail.com
Website
Alan Longcroft
BSc. (Hons) Lic. Ac Lic. Tui Na MSc. PGDip. MBAcC MRCHM
Alan is a Chinese Medicine therapist trained in Herbal Medicine, Acupuncture, Facial Acupuncture and Manual Therapy. Over 10 years of rich experience, he has supported people with a broad range of health concerns, particularly with complex needs. Alan offers a comprehensive service and values person-centred care, utilising various disciplines as appropriate for the needs of the individual.
Contact
Telephone: 01223 865298
Email: alan@alanlongcroft.co.uk
Website
Lisa Cassidy
Student Acupuncturist
Lisa is in the final stages of her third year of training for a Professional Licentiate in Five Element Acupuncture (expected October 2026) at the Acupuncture Academy in Leamington Spa, a BAAB-accredited programme. With over 20 years’ experience in the arts as a performer and teacher, she brings a deep interest in emotional wellbeing, life transitions, mental health and musculoskeletal pain, alongside a sensitivity to how these patterns are expressed through both body and voice.
Contact
Website
Podiatry
Podiatrists are HCPC regulated, have trained to the highest standard of podiatric medicine and are registered as members of the Royal College of Podiatry. An appointment with our expert podiatrist will help you towards enjoying comfortable and healthy feet.
Podiatrists specialise in treating and preventing a wide range of foot problems, including general foot care, diabetic foot care, verruca advice, nail surgery, heel and foot pain. Many of our patients come for straightforward podiatry, but we also complete footcare for those with medically vulnerable feet, perhaps for those with diabetes or at risk of ulceration.
All our instruments undergo rigorous cleaning and are vacuum sterilised in sealed pouches prior to use, as demanded by our medical College and the HCPC.
Molly Maitland
BSc (Hons), MRCPod
Molly has a decade of experience as a podiatrist in both the NHS and private practice. Services include routine maintenance, corn and callus removal, and specialised diabetic footcare. She also offers targeted treatments for fungal nails, verrucae, and ingrowing toenails, alongside permanent nail surgery under local anaesthetic to ensure long-term relief and foot health.
Booking email
norwichpodiatry@gmail.com
Website
Physiotherapy
Physiotherapy is an evidence-based treatment that helps restore movement, reduce pain and improve physical function. Through expert assessment, hands-on techniques, tailored exercise and rehabilitation, treatment is designed to address the underlying cause of discomfort while supporting your individual goals.
Whether you're recovering from injury, managing a long-term condition or looking to prevent future problems, physiotherapy helps improve strength, mobility and confidence, so you can move more comfortably and get back to the activities that matter most.
Ellie Yuen
(Yi Lam Ellie Yuen)
BSc (Hons) MCSP MPOGP MAACP iTEC Dip
Over time, as a Senior Specialist within the NHS working with complex musculoskeletal and pelvic health conditions, Ellie recognised a clear gap in pelvic health care. Many people with complex pelvic health concerns were not receiving the thorough, hands-on support they needed.
She supports pregnancy-related pain, postnatal recovery, C-section rehabilitation, pelvic floor dysfunction, bladder and bowel symptoms, prolapse, menopausal changes, hip and back pain, joint pain, and long-term pelvic pain, including conditions such as Endometriosis, Polycystic ovary syndrome, and Adenomyosis.
Treatment may include hands-on therapy, joint mobilisation, acupuncture, clinical massage (including pregnancy, scar, and sports massage), pelvic floor rehabilitation, and practical advice to support recovery. All care is delivered in a professional, supportive environment, examinations are offered only when appropriate and always with consent.
Website
Counselling/Psychotherapy
Psychotherapy provides a supportive, confidential space to explore thoughts, emotions and behaviours with a trained therapist. Through evidence-based approaches tailored to your individual needs, it can help you better understand yourself, develop healthier coping strategies and navigate life's challenges with greater confidence.
Whether you're experiencing anxiety, stress, low mood, relationship difficulties or simply seeking personal growth, psychotherapy supports emotional wellbeing and helps build resilience and self-knowledge for lasting positive change.
James Luff
BMus (hons) MA PGDip MBACP
James trained at the Tavistock and Portman Clinic in London and the Norwich Centre and has over a decade of experience working one-to-one in a variety of settings in both London and Norwich, including Islington Mind, Core Arts Hackney, Cruse Bereavement Support and 4Cs Centre for Christian Care and Counselling.
Booking email
jamesluff@msn.com
Website
Lifetime Achievement Therapist Award
BA(hons) Dip Psych Couns. MBACP
Max Cohen
Max has been practicing as a psychotherapist and counsellor for over 30 years, working with people experiencing; addictions and co-occurring disorders, trauma and PTSD, stress, anxiety, low self-esteem, codependency, relationship difficulties, as well as with partners of addicts or alcoholics.
Max adopts a broadly integrative style of psychodynamic and person centred models of therapy which includes elements of CBT, DBT, EMDR and EFT (tapping), mindfulness and relaxation. He likes to work in a pragmatic and collaborative way seeking to develop authenticity and transparency, emphasising emotional and social engagement.
Clinical Supervision: Max supervises the clinical work psychiatrists, therapists and counsellors.
Website
Reflexology
Reflexology uses the feet's intricate map of the body to bring gentle, restorative attention to key areas, promoting balance, deep relaxation and overall wellbeing. Drawing on principles from traditional Chinese medicine and Western Zone Theory, modern reflexology is a soothing, non-invasive therapy that supports the body's natural ability to restore equilibrium.
Each foot contains thousands of nerve endings, making it highly responsive to gentle, targeted pressure. By stimulating specific reflex points, reflexology encourages healthy circulation, helps calm the nervous system and supports the body's natural processes, promoting a greater sense of ease and wellbeing.
Sarah Groves
MAR
Sarah has been practising reflexology since 2009, offering calm, compassionate treatments that support balance, relaxation and emotional wellbeing. Her specialist interests include women’s health, fertility, pregnancy and postpartum care. Sarah is passionate about preventative wellbeing and enjoys community projects, family life and time outdoors in Norfolk.
Contact
Website
Chiropractic
Chiropractic care focuses on the diagnosis, treatment and management of conditions affecting the muscles, joints and spine. Following a thorough assessment, treatment may include gentle spinal or joint manipulation, joint mobilisation, soft tissue therapy, stretching techniques and personalised rehabilitation exercises. Where appropriate, advice on posture, movement and lifestyle is also provided to support long-term recovery.
Using evidence-informed hands-on techniques alongside tailored exercise and rehabilitation, chiropractic care aims to reduce pain, improve mobility, restore function and help prevent future injury, supporting comfortable, confident movement in everyday life.
Georgina Pitcher
Georgina has over 20 years of experience in complementary healthcare, practising massage since 2001 and qualifying as a McTimoney Chiropractor in 2013 after five years of study. Her background includes aromatherapy, stress management, deep tissue and sports massage, and she takes a holistic approach to wellbeing. Georgina works closely with other healthcare professionals to support the best possible outcomes for her clients. Each treatment is tailored to individual needs, whether addressing pain, injury, mobility, stress, or relaxation, and may be complemented by lifestyle, nutrition, and wellbeing advice.
Website
MChiro BSc (Hons) MMCA MTI ITEC HFR
Contact
Bookings should be arranged directly with your chosen therapist using the profile links above.
For general inquiries and room rental:
hello@theambryclinic.com
The Ambry Clinic
6 St Gregorys Alley, Norwich NR2 1ER
© 2026 The Ambry Clinic.
All rights reserved.